How to communicate with your clients even if they are offline?

In today's digital world, competition for users' attention is fierce. Traditional communication methods are no longer enough to keep your customers engaged and convert visitors into loyal customers. This is where Push Notifications come into play, providing an effective and powerful solution to increase interaction with your users and maximize the impact of your communications. In this article, we will tell you what the advantages of using them are and how to configure them on our website.

In this article you will find:

• What are Push Notifications?
• Benefits of Push Notifications
• Types of Push Notifications
• Let's talk about metrics
• Tips for sending Push Notifications

What are Push Notifications?

Push Notifications are notifications in the form of short messages that are sent to users' devices, whether on their desktop or mobile, without requiring them to be active on the website. The purpose of these notifications is to capture the user's attention and communicate relevant information, allowing websites to maintain direct, real-time communication with their customers. Messages can contain different types of content such as special offers, reminders, product updates, among others.

To view these notifications, the user must give explicit consent, that is, accept a permission, better known as an opt-in. This permission does not require any type of personal information from the user, but will only ask them to accept or reject the notifications. If they reject them, they will not be able to view or receive any type of notification, but in our case, the opt-in appears again within 7 days.

Benefits of Push Notifications

These notifications deliver instant information to users, allowing them to become aware of any kind of information. They also enable direct interaction, increasing the probability that the message is seen and read. Next, we will develop the benefits of using them in your e-commerce:

1. Direct communication with your users

Push Notifications allow you to send messages directly to your users' mobile devices or browsers, without them needing to be browsing your website or application. This means that you can communicate with them instantly and capture their attention just at the right time; Notifications will appear on their devices’ screen, ensuring greater visibility and a greater likelihood of them engaging with your content.

2. Personalization and segmentation

We allow you to customize your Push Notifications according to your users' preferences and browsing behaviors. You can send messages tailored to their specific interests and needs, such as: “Don't miss out on the new discounts.” You could also show the user a product they've already been viewing. This increases the relevance and impact of your communications. In addition, it allows you to segment your audience based on behavioral criteria, which helps you send specific messages to selected groups of users. Personalization and segmentation improve the user experience and increase the chances of conversion.

3. Greater reach and engagement

Push Notifications give you the opportunity to reach a wider audience. They are sent directly to the home screen of the user's device, increasing the likelihood that they will be viewed and read. This translates into a higher open rate and greater engagement from your users.

4. Automation and efficiency

You can automate your Push Notifications and schedule messages to be sent at strategic times. This saves you time and effort by eliminating the need to manually send each notification. Additionally, you can set up automated workflows to send notifications based on specific events or actions of your users, ensuring timely and relevant communication at all times. Automation allows you to maximize the efficiency of your communications and ensure constant interaction with your users, the advantage is that the tool works for you.

5. Analysis and monitoring of results

We provide analysis and tracking tools that allow you to measure the impact and performance of your Push Notifications. You can obtain data on the open rate, click rate, conversions and other relevant metrics to evaluate the success of your campaigns. These insights help you understand the behavior of your users and optimize your communication strategies to obtain better results.

Types of Push Notifications

We have two styles of Push Notifications: Those that are configured manually and those that are automatic. With notifications that can be configured manually, the message is chosen along with the image and are generally convenient for running campaigns.

On the other hand, automatic ones are based on user behavior and generally help to recall the brand, these are called retargeting and winback notifications.

We will explain each of them more in depth below:

Manual Push Notifications

You can personalize the message and send it directly to your users' mobile devices or computers. Its sending can be configured to be "smart" or "normal", this means that if it is sent intelligently it will be at the best time for the user, based on their browsing behavior and considerably increases the CTR. However, in a “normal” mode, it will be sent when the administrator decides.

Retargeting Push Notifications

These notifications will automatically show your users the products they have been previously browsing on your page. With Artificial Intelligence, our platform is responsible for generating notifications based on their behavior, making users return to the product they browsed. This reinforces their interest and increases the purchase possibilities, in addition to generating a CTR of between 10 to 12%.

Winback Push Notifications

These remind your users about your brand when it is detected that they have spent a long time without returning to your site. The CTR percentage in this case is between 3 to 6% since this is the percentage of users who would not normally return to the site organically.

Let's talk about metrics

As we previously mentioned, these notifications have greater reach than any other type of messages. We measure this from the CTOR.

Push Notifications generate a CTOR of 13%, this percentage is made up of Campaign Push Notifications and Automatic Notifications such as Retargeting and Winback

The CTOR is the Click Through Open Rate, and will indicate the relationship between the number of notifications received, and the number of clicks on these notifications.

To measure it, you divide the number of unique clicks by the number of unique opens and multiply by 100 to obtain a percentage. This is the formula for CTOR: 

CTOR = № of unique clicks / № of unique opens x 100.

In this way the percentage is obtained, and in all cases you can observe all the necessary metrics of each tool from our platform.

This percentage is very important to measure the results of campaigns, and whether the strategies selected or method of your communication is optimal or not.

Tips for sending Push Notifications

Although Push notifications are highly effective, it is important to implement them correctly for them to work properly. Below we give you a couple of tips:

1. Be careful with the frequency: Although Push Notifications can be a valuable tool for keeping users engaged, it is important not to abuse them by sending notifications too frequently. Too many notifications can be annoying and cause users to disable them. It is essential to find a balance between keeping users informed and not overloading them with unnecessary messages.
2. Pay attention to the time: The moment you send notifications is crucial to their effectiveness. Sending notifications at inopportune times, such as during the early hours of the morning or when users are busy, can lead to your messages being quickly ignored or discarded. Analyze your audience's behavior patterns, or use our smart sending, to send them.
3. Segment your audience: Not all users have the same interests or needs, so sending generic notifications to your entire user base may not be effective. Use segmentation to divide your audience into groups based on their preferences, usage behaviors, or demographic characteristics. Then, send specific and relevant notifications to each segment, which will increase the likelihood that users will interact positively with your messages.
4. Do not be aggressive: The messages we communicate must be pleasant to our users, inviting them to enter our website or applications. Furthermore, by communicating in a good way we will get users to empathize with our brand and thus provoke greater loyalty. It is essential to know well what to communicate, and how to communicate it.
5. Monitor results: Measuring the performance of your notifications is essential to evaluate their effectiveness and make continuous improvements. Analyze metrics like click-through rate, conversion rate, and uninstall rate to understand how users are responding to your notifications. Use this information to adjust your strategy and optimize your messages based on what works best for your audience.

In short, by paying attention to frequency, timing, segmentation, non-insistence, and monitoring results, you will be able to make the most of the potential of Push Notifications and provide a positive and effective experience for your users.

This type of notification is very important if you have a digital business, since it will not only increase sales, but also build customer loyalty and improve your brand communication.

To start using our tools you can register here