Black Friday is the most competitive date for e-commerce. According to the Brazilian E-commerce Chamber (ABComm), during Black Friday week, traffic to online stores can increase by 300% compared to a regular week, and in some cases, the average order value rises by 30% or more.
To stand out among the competition, discounts alone are not enough. You need a strategy and tools that enhance every interaction and support each stage of the sales funnel: activation, conversion, and retention.
With TITANPush, all of this becomes possible.

A. Activation – Attract and capture attention

1. Drive more traffic with TITAN Ads

During Black Friday, waiting for customers to come is not enough.
With TITAN Ads, you can create automated campaigns that bring qualified traffic directly to your store.
It’s crucial to launch these campaigns at least one month in advance to build your own audience, which can later be re-engaged through product-based retargeting.
This way, your investment not only drives visits, but also builds a valuable asset that continues to generate results even after the event.

2. Build excitement with Push Notifications + AI

Black Friday doesn’t start on Friday — it starts much earlier.
Collecting push notification opt-ins as early as possible is key to building a loyal subscriber base.
The week before the event, send countdown notifications like:
"24 hours to go! Have you checked our Black Friday deals yet?"

With TITANPush AI, the platform automatically detects the best times and frequencies to send, boosting CTR by up to 40% compared to generic messages.
Segmentation can be based on category or product browsing history, ensuring personalized messaging.
Example: a user who browsed sneakers will receive “Your favorite sneakers drop in price tomorrow.”

B. Conversion – Drive customers to purchase

3. Activate Smart Promotions

Not all customers respond to the same type of offer.
With the TITANPush promotions module, you can set up:

• NxM discounts (e.g., Buy 3, Pay for 2),

• Second unit discounts,

• Progressive discounts,

• Personalized promotions by UTM.

Example: a cosmetics store applied a progressive discount (10% off when buying 2 products, 20% off when buying 3+) and saw a 30% increase in average order value.
Everything runs in real time, with no developers needed, allowing you to react quickly to competitors.

4. Highlight bestsellers and trending products

Consumers seek confidence when purchasing, and during Black Friday, they tend to follow collective trends.
Displaying a bestsellers section works as social proof, encouraging others to buy.

Example: a fashion brand highlighted the “Top 10 best-selling items of the week” and achieved 18% more conversions on those products.
This collective trust effect is especially powerful in fashion, footwear, and electronics.

5. Personalize the experience with Recommended Carousels

During Black Friday, users browse chaotically: they jump in and out, comparing products.
With Recommended Carousels, you can display products based on browsing history, most-viewed items, or complementary suggestions.

Example: in a fashion store, a user who browsed T-shirts will first see T-shirts, along with cross-sell suggestions like pants or accessories.
This enhances the shopping experience and can increase conversion rates by up to 20% during traffic spikes.

6. Reduce bounce rates with Exit Pop-ups

On Black Friday, every visit counts.
Losing users without showing your best deals is a mistake.
With exit pop-ups, you can capture abandoning visitors with messages like:
"Have you checked our 40% OFF section yet?"

Redirecting them to a high-discount landing page can recover 5–10% of lost sales.
Pop-ups can also highlight a coupon to encourage first-time purchases.

7. Use On-Site Banners to Feature Promotions

Black Friday traffic is fast and intense:
within 10 seconds, many users decide whether to buy or leave.
With TITANPush banners, you can display urgent messages like:
"Last 6 hours of deals" or "Extra 10% OFF when paying with card X."

The AI duplication feature analyzes historical performance and creates automated variations to scale successful campaigns.

C. Retention – Build loyalty and re-engage customers

8. Real-time retargeting with TITAN Ads and Push

Many customers browse but don’t buy.
With TITANPush, you can re-engage them instantly:

• Using TITAN Ads to display the exact product they viewed,

• Or through personalized push notifications, like:
  "The TV you viewed is still available with free shipping."

These campaigns typically have up to 3x higher conversion rates than generic promotions because they directly target user interest.

9. Recover abandoned carts after the event

Black Friday can leave behind thousands of abandoned carts.
With TITANPush, you can create post-event campaigns targeting users who added products but didn’t complete checkout.
Adding exclusive discounts increases recovery rates.
It’s essential that returning users see their browsing history, helping them resume their purchase journey smoothly.

10. Analyze results live and adjust instantly

During Black Friday, there’s no time to wait.
With the TITANPush dashboard, you can monitor in real time:

• Which notifications get the most clicks,

• Which promotions drive the most sales,

• Which segments convert best.

Example: if a banner’s CTR drops from 12% to 6%, you can update the design or message within minutes.
Constant monitoring turns a mediocre campaign into a revenue-maximizing one.

Conclusion

Black Friday success isn’t about a single discount, but about a comprehensive strategy to activate, convert, and retain customers.
With TITANPush, your e-commerce can turn traffic spikes into loyal customers and sustainable sales.

👉 Increase your sales by personalizing the shopping experience: try TITANPush and take your e-commerce to the next level.

👉 Want to connect with a TITANPush advisor? Click here