How to improve the user experience on my site?

Online competition is fierce; it's not enough to have an attractive website and quality products. The key to standing out lies in the experience you offer your users during their visit to your site when making a purchase. Digital marketing tools are your fundamental ally in this mission.

This article will explore how to improve user experience, from strategies to reduce Customer Acquisition Cost to implementing automatic and customizable tools.

• What is a digital marketing tool?
• What are the benefits of using digital tools in your online store?
• Types of tools that improve user experience and tips for implementing them

What is a digital marketing tool?

Digital marketing tools are solutions for businesses looking to reduce Customer Acquisition Cost (CAC) and optimize their website conversions. They serve to automate manual tasks and allow handling a large volume of information, accelerating processes and improving results through more accurate marketing strategies.

What are the benefits of using digital tools in your online store?

These solutions are designed to increase your website's conversions, such as boosting sales, gaining new subscribers, increasing user traffic on your site, acquiring new customers, retaining loyal customers, among other things. In other words, these tools will not only help you boost your sales but also allow you to position yourself as a brand against market competition.

Moreover, these tools provide users with a personalized shopping experience, making them more loyal and satisfied customers. Utilizing such solutions will make your brand stand out from the competition, leading to lower costs for acquiring new customers and higher sales. You will have the chance to position yourself at the level of large companies that use this technology daily.

Types of tools that improve user experience and tips for implementing them

Web Push Notifications
These are messages sent to users' mobile devices and computers while they are on or off your website. They can be manual (designed by you) or automatic (retargeting and user recovery). Additionally, you can choose to send notifications in a smart way, which is defined by considering when your users are most active, or you can manually schedule the sending according to the days and times you find most convenient.

💡 Tip: Write a short and attention-grabbing message. Always add an image of your brand so the user can identify it. You can try different types of sending and design to see which ones work best.

Exit Pop-up
These are pop-up windows with attractive messages that appear when the user tries to leave the site. The goal is to retain them. This window functions as a button to a destination URL, for example, the items on sale. They are customizable: you can change the color, add an image, and define the typography that best suits your brand. The effectiveness of Exit Pop-ups is very high.

💡 Tip: Use visual resources and short, attractive messages. Consider where you want to direct the user to define the destination URL: to a category or a specific product.

Browsing History and Most Popular
This shows each user a personalized browsing history and a ranking of trending products on your site. They can be presented as a floating bubble within the site. In the case of Browsing History, it has the option to activate an automatic pop-up that shows the last product viewed by the customer when they return to the site. Its function is to help the user resume their purchase intention.

💡 Tip: They are automatic, so you just need to activate them, and they will start showing users the list of products. You can choose the appearance you want them to have, as they are customizable.

Recommended
Keeps users connected to your site by showing them similar products based on the behavior of your website's audience thanks to Artificial Intelligence suggestions.

💡 Tip: Use short and catchy phrases like "You might also be interested in" or "More products you may like."

Banner
These banners are designed to communicate relevant messages on the site. You can customize the text, fonts, and colors. They are used to invite the user to take action. It is a versatile tool since it can be used to communicate offers or simply as informative and relevant messages for the user. You can choose the days, times, and pages where you want them to appear, so the banner's visibility is more personalized.

💡 Tip: Communicate short and concise messages that align with the call to action you want to introduce in it.

Linkpage
Group all your relevant links on a page or LinkPage and post them on your social networks. You can configure the colors, text, typography, background image, and icons. This way, you can make it easier for your audience to access the websites and social networks you want.

💡 Tip: You can paste it in the bio of Instagram or X so that everyone can see it. You can create a special button with a link to the Offers category of your site and thus drive traffic.

Chat Pop
By simply activating this widget, your customers can quickly contact you from the site via WhatsApp or Facebook Messenger. You can decide whether to show both channels or just one of them. You can also customize the bubble's position, the site pages where you want it to appear, and the days and times it will be available. To configure it, you only need to enter the contact number.

💡 Tip: Make sure to show the bubble on all the pages of your site so that the user always has the option to write to you.

Now you know a little more about how digital marketing tools work and how to use them.

Now you just need to start implementing them to take your e-commerce to the next level! You can do it now from our TITANPush homepage.