We Are: Transforming E-commerce from the Inside Out

Nowadays, more and more brands are not only looking to establish an online presence but also to maximize sales. In this context, We Are emerges as an innovative agency that is setting the pace in Latin America.

We conducted an interview with their CEO, Alan Soria, who throughout this article will tell us what the key to success in the digital ecosystem is.

"What would you recommend to an e-commerce that wants to professionalize its operation?" "Some companies focus on technology, others on marketing, others on product, but almost no company focuses on the most important asset: the team. It's not about the tools you have, the platform you've hired, or the strength of your brand; it's about how your team uses that entire ecosystem to move the business forward. The team is the one that sets the course [...]." Alan mentioned.

We Are's focus is not only on building online stores but also on empowering brands to develop their own e-commerce channels internally. This mindset, operating "with the brand, not just for it," emphasizes their commitment to long-term growth and the autonomy of their clients.

One of We Are's distinctive features is its 360° E-commerce Management service. Beyond building e-commerce platforms, they also focus on training the teams behind them. This comprehensive approach, which aims not only to accelerate brands' digital businesses but also their teams, highlights their commitment to long-term success and sustainable development.

Looking at the services offered by We Are, it is clear that they go beyond traditional digital marketing solutions. From 360° E-commerce Management to services such as Paid Media and Email Marketing, their approach focuses on offering customized solutions that meet the specific needs of each client.

Despite working with a variety of technological platforms, We Are positions itself as a "technology-agnostic" agency. Instead of focusing exclusively on technical tools, they prioritize recommending the solution that best suits each client's needs, always keeping the focus on commercial success.

The onboarding process at We Are reflects their commitment to deeply understanding the unique needs and challenges of each client. Through a detailed diagnostic approach, they work collaboratively with e-commerce teams to chart a personalized roadmap that specifically addresses their goals and challenges.

"What is the first step when a new client comes to We Are?" "[...] The first thing we do is Diagnose. Not all e-commerce are the same, but definitely no team is the same as another. What we try to find out is what stage of maturity that e-commerce is in and from there, chart a roadmap based on milestones. Marketing milestones, platform, and technology milestones [...]. Generally, e-commerce teams that are pursuing their sales goals make the mistake of overlooking the milestones that really accelerate their ecosystem. Unfortunately, when businesses stagnate, the search begins. Which generates a time cost until finding the key to what was wrong [...]. Our methodology is precisely that, being the co-pilot with one hand on the wheel, we avoid your team crashing, and with the other, we follow the roadmap and the map we draw closely to always be in control of that growth and make ideal suggestions for each part of the way." Soria noted.

"You mention the word 'Potential' a lot. What do you mean by that?" Potential is the true roadmap of an e-commerce. It doesn't necessarily have to do with technology but the depth level of each topic that helps accelerate growth. All e-commerce try to bring people to a site, get them to the cart, pay, and come back in, and they expect that to happen as many times as possible in a year. So that potential or roadmap has all the actions to achieve that [...]. Alan pointed out.

Regarding the importance of on-site customization, We Are highlights the need to maximize conversion through hyper-personalization strategies. This approach reflects their commitment to the long-term success of stores, prioritizing efficiency and relevance in all online interactions.

We Are emphasizes the importance of investing in team development and training to drive the professionalization of e-commerce operations. In summary, We Are is not just an e-commerce agency; it is a strategic partner that drives comprehensive growth for brands and their teams, taking digital transformation to a new level.